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5 Responses to “Why Isn’t China Marketing Its Own Brands, Instead Of Illegally Copying Western Ones?”

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  Carry On..! says:

  July 6, 2009 at 10:36 pm

  Chinese brands are not always seen as inferior, however you can understand why people buy Nestle baby formula after the recent high profile ‘poisoned milk’ scandals in China. Add to that, using certain brands is a social statement, much in the same way as it is outside China. It’s just that it’s more obvious in China when separating the ‘haves’ and the ‘have nots’. If you have, you buy a Buick, to show you have more money than the next guy, if not you buy a similar, Chinese look-a-like.
  Just because you don’t hear much of them, (local brands) doesn’t mean they aren’t there, the big brands from the ‘West’ are often only within reach of the Nouveau Riche in China, because they have taken a niche marketing strategy, high costs, in comparison with the prices they sell for outside China when talking about cost of living. The fact that there are only 300 million ‘affluent’ middle class in China that can afford them, and 1 Billion who can’t means the big companies are an obvious target. Couple that with lax policing of the market, (apart from the odd high profile raid) means that the door is wide open for abuse. It also means that allowing these fakes to be sold, generates a huge flow of cash, further aiding economic growth, something the Communist Party are quite happy to turn a blind eye to at the moment.
  Having said that, the top 10 Chinese companies, (although mostly state controlled or formerly state owned) are big players. It’s just that most haven’t spread out of China yet, because they simply don’t need to due to the size of the domestic market, but they’re starting to, to name a few:
  Lenovo – IT/Computing
  Haier – Electrical Goods
  The Bank of China
  Air China
  Sinopec
  Baidu – Search Engine (The Chinese Google)
  China Mobile
• 

  please help says:

  July 7, 2009 at 12:18 am

  simple, western countries developed their superior brand a long time ago (eg, cola since second world war, ford since since early 20th century)
  in contrast, chinese company only start to know the one competition since 1980 (deng xiao ping’s reform) before that it is 100% goverment planning in production and distribution of goods so no brand(or you can say brand is useless in communist planning society, which you how much the goods are sold was not decided by brand but entirely by govement)
  it is not chinese not develping their brand (eg, Haier (check ‘haier play of the day’ at NBA) also check, Lenovo, official PC partner of NBA), etc…..)
  it is that western companies had the opportunity to compet in the free market for a very long time = had long time to try to develope a superior brand, so relatively it seems china don’t have and brand-developing actions.
  brand-developing needs time, unless you are microsoft which everyone has to use it, but for majority of the goods, brand-developing needs time,
  i bet that in 20 year time you will not ask this questions again, because many chinese company will rise to the top of the world as China become the most powerful nation by overtaking USA ( assume that no world war 3, no alien invasion, no end of the world etc….)
  references: http://www.chinawikipedia.com/
• 

  kl55000 says:

  July 7, 2009 at 1:05 am

  It is easier to copy something than have a R & D department work on new items.
  It is not so different from what the Japanese did in the late 70s early 80s. They took most of the new electronics products ; studied them, made them smaller and then sell them.
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  081517 says:

  July 7, 2009 at 8:02 am

  Uh, Chinese brands are only sold in China. And the western brands are made in China ! You can find some things in cities that have a Chinatown area.
• 

  Mr Hex Vision says:

  July 7, 2009 at 11:49 am

  Because its cheaper to copy something and pass it off to people who want the real thing than it is to make design and test something from anew.

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