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9 Responses to “What Should The Job Title And Salary Be For This Marketing Position?”

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  yeye28 says:

  July 11, 2009 at 8:17 am

  I am inclined to say Product Manager bec of the marketing plans and strategies you mentioned.
  what i am puzzled about is why do you have website development which is usually handled by third party suppliers bec. expertise is needed for this – unless your industry is related to websites then that explains it (bec if your industry is pharma, consumers and nothing to do with computers this is way ‘off’) .
  the brochures, trade shows as part of your responsibility are in a way handled or the team leader is the PM bec the development will be his vision (with the approval of his boss) and he needs to hire events company or supplier for the editing, printing, booth set up for trade show so this is ok if you are handling it
  so, bottomline, marketing plus website development should be separate bec together its a big job. Maybe your company is a start-up company or as ive said its related to websites. in that case i can say:
  - Creative Brand Manager
  - Brand Development Manager
  - CReative Brand Development Manager
  - Creative and Brand Development Manager
  for the pay, depends on where you’re located, country and if you are newly promoted or pirated by this compnay (so you can haggle more pay), best to canvass pays of similar job position in the same industry with your status as newly promoted, newly hired or pirated as references and of course your present salary
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  Boo Too says:

  July 11, 2009 at 12:20 pm

  Marketing Manager would often describe the type of position you are describing. The pay would likely be around $50K annually.
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  htrout13 says:

  July 11, 2009 at 5:33 pm

  Marketing Coordinator – reports to the Marketing Director – look for at least 5 yrs of experience and your range should be $45-55,000 depending on experience and your location in the country (cost of living).
  Look at other departments in your org and find out what the person at that level is making so that the salaries within the company are comparable.
  Also check out the job boards (monster, careerbuilder, hotjobs) and see what positions in your area with similar duties are paying.
  Good luck!
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  8020rule says:

  July 12, 2009 at 12:30 am

  Check http://www.salary.com to learn more.
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  Miss Chievous says:

  July 12, 2009 at 2:39 am

  Depends on location, but $50,000 – 55,000 would be an appropriate range for someone with these responsibilities.
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  Chef Frisbee says:

  July 12, 2009 at 4:24 am

  Creative Services Director
  I earned $52,000 a year plus housing allowance do exactly what you laid out for a multi-company organization.
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  Anonymous says:

  July 12, 2009 at 5:07 am

  About the best your going to get is a little over minimum wage… at best $10 bucks an hour. Maybe mileage if your lucky.
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  business says:

  July 12, 2009 at 11:04 am

  This depends on where the job is and your level of experience.
  Go to salary.com
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  Ralph M says:

  July 12, 2009 at 12:24 pm

  Marketing Coordinator – for something like 35k annually
  however,this part ‘Generation of marketing plans and strategies for brand awareness, brand strengthening, etc’ is more likely to deserve being paid at rate $20+ per hour because it is normally within the responsibilities of a Brand Manager
  edit: OK. maybe the salary has to be more compared to what I’ve written above .. let say 50K

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