It goes back to a very basic human condition–and that is–that as humans we prefer people, and by extension, objects, that we recognize.
Would you rather to be driven across country by your best friend or by a stranger? Both will get you to the destination, but you want a brand (friend) that you recognize.
Same with products.
People don’t want no name ibuprofen, they want Advil–even though it’s the same thing.
This is also why brand names like “Xerox” and “Band Aid” are now common vernacular.
Posts Tagged ‘People’
Why People Like To Use Branded Product? Which Is Better:generic Or Branded Product?
Thursday, February 25th, 2010Why Do Some Companies And People Have A Problem With The Virgin Brand And Richard Branson?
Thursday, February 25th, 2010With the problems Virdin Media formally known as NTL Telewest cable tv. Virgin media and Sky TV are having differences with each other over how much sky tv want virgin tv to pay for their channels last Tuesday midnight they had not come to an agreement so virgin had no choice but to drop six sky channels.
I remember in the later 80’s early 90’s British Airways tried its best to put virgin atlantic out of business because they had monopoly over the route to the states. Then when Richard Branson applied to the national lottery and camelot pulled out everything they could to stop Richard from running the lottery.
Why is it in some business circles somes businesses feel threatened by the Virgin Brand. I admire Richard Branson how he started off with a market stall in London to self made Billionair.
These companies have to realise that its the consumers who lose and will vote with their feet and go elsewhere.
Mothers? Craft People? Help? How Can I Add Some Kind Of Design To A Cd Case (made Of Simulated Leather?
Wednesday, February 10th, 2010I bought a 336 slot CD case for my girlfriend because she has one that has so many pages in it it wont close. But the only brand and size that I know is quality is the exact same one I have. I don’t know if she’ll care if we have identical CD cases. But just in case. Is there anything I can do to make hers more special? I don’t know how to or if I can put any kind of design on a case like this. Here is a link to a picture of it:http://www.cyril-hanouna.com/Case-Logic-
Her favorite flowers are lilies. So, if there is some way I could patch a small Lily on the corner that would be ideal! But I’ll take any suggestions. Thanks. 
p.s. it’s for Christmas… in case that inspires you.
Short Questionnaire For People Who Own A Car?
Wednesday, February 10th, 2010This product does NOT exsist, it is simply a hypothetical product.
This product is a revolutionary car windshield, designed to let you see as clear as day, even at night. It would literally look as if it was daylight, in the dead of night.
1) Would you buy this product? Yes or No
2) How much extra would you be willing to pay, to add this feature to your current car?
3) What are some of the advantages you would enjoy with this product?
4) If this was an option on a brand new vehicle, how much do you think it should cost?
5) Should it be offered just for the windshield, or all of the windows?
6) How much extra would you be willing to pay to upgrade all the windows in a new car?
Short Questionaire For People Who Own A Car?
Tuesday, February 9th, 2010This product does NOT exsist, it is simply a hypothetical product.
This product is a revolutionary car windshield, designed to let you see as clear as day, even at night. It would literally look as if it was daylight, in the dead of night.
1) Would you buy this product? Yes or No
2) How much extra would you be willing to pay, to add this feature to your current car?
3) What are some of the advantages you would enjoy with this product?
4) If this was an option on a brand new vehicle, how much do you think it should cost?
5) Should it be offered just for the windshield, or all of the windows?
6) How much extra would you be willing to pay to upgrade all the windows in a new car?
Where Can I Find Those Graphic/vintage Shirts People Wear To The Club Now?
Thursday, February 4th, 2010I like those graphic shirts that have crazy colors and designs that people are now wearing out to the club. I would like to find a hip hop brand that makes these shirts. I notice that they wear them a lot in the UPN show called THE GAME. Does anybody know where to purchase these. Does Sean John or other urban clothing brand make these?
People Who Use Flat Irons Please Help Me!?
Tuesday, February 2nd, 2010sorry its long..
Ok. i have a jilbere de paris definition series flat iron. I’ve had it for a long while now. Maybe 4 or 5 years. I flat iron my hair almost every day, so i cant live without it. So, yesterday it broke. a week ago the on button light went off by itself then came back on, and i though nothing of it, but now it wont even turn on. Its fried completely. im freaking out. i have long full curly ethnic hair and i have to have a flat iron to straighten it. (blow dryers wont work.) My hair is still sortof straight, but curly at ends atm. the straight wont last much longer and i dont have the money to get an expensive new one right now. are there any alternatives, or straightening tips to tie me over till i get a new one? Or any brands that are similar that arent too expensive. thank you.
Why Do People Go To Starbucks?
Sunday, January 17th, 2010expensive coffee? over-marketed… huge…conglomorate
name-brand….
why not support little local coffee houses that are so much cooler and eclectic?
Would People Be More Interested In Traveling To Disney World If It Offered A Roller Coster Theme Park?
Tuesday, January 12th, 2010I am doing a project for my marketing class, and my group and I decided to go for Disney. One of the ideas we are bouncing off our heads is if people will be more inclined to go to Disney world if it created a theme park just for rollercoasters. Making it more appealing to an older group of ppl. Or even if it just created a brand new GOOD roller coaster ride. Just trying to see if there is a market out there. Your opinions are greatly appreciated.
Do I Have To Give My Products Away To Get People To Visit My Web Store?
Thursday, December 31st, 2009I’ve tried marketing both online and off for years.I hear about people making a good living selling online. I’ve tried the :Affiliated Programs” with no success. I’ve offered prces below wholesale on occasion but I still get very little hits and little sale.
I’ve tried giving some products practically away. Still my hits are low. I’ve tried some email and search engine marketing with little success.
II am not one to give up. I have recently opened a brand new online store. If anyone out there have used a proven marketing concept that is reasonable in cost and is getting a lot of online visitors come to their web store as a result and is having a tremendous success, please be kind enough to share your secrets with me. I would really appreciate it.
From: Frustrated web store owner.
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