Posts Tagged ‘Part’

What Part Of The Rolls Royce Makes It So Expensive?

Sunday, December 6th, 2009

Of course besides the brand name, but what else makes it expensive. It seems like a really high margin car since it does not have many amazing features, nor has its design change in a while.

What’s Marketing Speak For When A Brand Name Becomes Part Of Normal Language, Like Hoover?

Saturday, August 22nd, 2009

wikipedia says its a “genericized brand” or “proprietory eponym” but I’m sure there was a simpler phrase in common usage.

Pictures And Specification Of Product Are Added In Which Of The Following Part Of The Marketing Plan?

Tuesday, August 18th, 2009

1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2. Pictures and specification of product are added in which of the following part of the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
4. Needs become _________, when they are directed towards a specific object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands
5. Market oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7. Which of the following BEST describes the consumers preference for products that are widely available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept
8. When a company designs the product with little or no input from customer, the company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive
11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place
15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration
17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment
20. Which of the following market dominance strategy involves less risk of competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers

Wht’s The Most Important Part When You By Clothing, Design Or Brand?

Tuesday, July 7th, 2009

Well I really confused cuz most of my school mates all wearing AE, seems like AE is the uniform for high school:S well I never buy AE and to be honest it don’t really have unique style,just a cloth~ (sorri if offend or if you really a AE fans :P ) Hum I like Diesel, FCUK etc, but I don’t think FCUK have design as well even for me just wear their logo:P to be honest I do buy GAP when it’s on sale, I have an A&F sweather and I swear I won’t buy the second one, it doesn’t cost me to pay that much~ I actually don’t care about wht brand it is that much as long as itdo have really good design on it along with a high quality product. So~ wht you guys think?



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