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There are programs that offer market specific areas of specialization. While the degree may read general marketing, the classes may all be concentrated in a particular area. I have a marketing/management masters. My area of specialization was marketing management. There are specializations in international marketing, marketing strategy, research marketing and more.
The Cox School of Business at Southern Methodist University in Dallas, Texas offers a very prestigious marketing program that is world reknowned. Contact them for specific information.
I have an MS in Marketing & Communication, which specialized more on what you want. Franklin University,Columbus, OH. http://www.franklin.edu