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Marketing: What Is The Difference Of Creating A Product(s) Versus Creating A Brand(s)?

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One Response to “Marketing: What Is The Difference Of Creating A Product(s) Versus Creating A Brand(s)?”

  • Mark says:

    To put it simply, Coca-Cola has established itself as a ‘brand’ and a product. The logo, slogan and image of coke represents the brand while the physical drink is considered the product. Diet Coke, Coke Zero are considered product extensions of Coke and therefore the brand as well.
    Hope this helps.

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