Marketing: What Is The Difference Of Creating A Product(s) Versus Creating A Brand(s)?
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on Saturday, December 5th, 2009 at 11:03 am and is filed under Branding Marketing.
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To put it simply, Coca-Cola has established itself as a ‘brand’ and a product. The logo, slogan and image of coke represents the brand while the physical drink is considered the product. Diet Coke, Coke Zero are considered product extensions of Coke and therefore the brand as well.
Hope this helps.