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Hi,
It’s difficult to position with so much competition. I suggest you read the book, “Positioning: The battle for your mind” by Jack Trout and Al Reis.
If you position yourself as just water, you’re wasting your money. You need to enter untapped markets or uses of vitamin water that differs from that of vitamin water.
Perhaps you can take away from Gatorades market share in athletics… an alternative.
Best of luck!
I would call it life force. My concept would be to combine the water with family bonding and/or birthing rituals. We all know water is pure and natural so that is redundant. Taking it from this perspective would be to enhance the fact that water gives you natural energy and strenght. Two things that asian people consider in high regard. Don’t laugh its a beginning idea and we all start off in the water dont we? Hey I tried.
I am involved in the booming energy drink business, and to stand out in the crowd; my company pays it’s consumers daily for simply spreading the word about our healthy energy drink. This maybe a route you wish to take, to learn more about how to apply this call my 24/7 Hotline@1.888.297.4481.Hope this was helpful. Best Regards.
Try to be crazy. Remember such a claim as “non-cola”?
Here we’ve got the same situation. You can invent some “non-mineral-non-water” or ‘liquid oxygen” thing or something. Basically, what you need is not to invent another water, but a new type of product. Good luck.
BTW – “liquid oxygen” is my TM (just in case). ))