Milton Glaser: To Inform and Delight [Continue]

ISBN13: 9780814409343 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThere are masses of people just waiting to do business with you…once they are so inspired. Business is not just a transaction; it’s an experience. People do more business with people and companies that engage them in the [Continue]

Product DescriptionThere is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts [Continue]

ISBN13: 9780321660763 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThere are a lot of books out there that show collections of logos. But David Aireys Logo Design Love is something different: its a guide for designers (and clients) who want to understand what this mysterious business is all about. Written [Continue]

Need experienced graphic designer to answer this one… We currently output EPS and JPGs of each logo and alternative in Pantone Spot, CMYK, RGB, and Solid. It seems like way too much – a typical kit can include 20+ files; four or five versions of the logo and each alternative representation. What is necessary? CDS08 – [Continue]

If the Brand Physique is altered is it advisable to superficially/radically change or maintain the other aspects of the brand identity prism? Are there any case studies that could justify the merits of any the above choices? Also what are the primary reasons for alteration of the brand physique? [Continue]

Lamborghini’s Manfred Fitzgerald discusses brand strategy, corporate identity, and driving demand through a recession. You can watch the full interview now at www.meettheboss.com Incoming search terms for the article:Lamborghini [Continue]

This is a video I made with Dave Gardner of Visions West. It won an IABC Gold Quill among other awards. [Continue]

Product DescriptionHow to create a relevant, distinctive brand identity Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and image in order to establish an effective, enduring brand identity–a verbal, visual, and experiential formula that bestows [Continue]

Here’s a video presentation made for my Grad Studio class at New England School of Art & Design at Suffolk University (NESADSU). Our assignment was to create a new brand identity for a local chocolate shop. Incoming search terms for the article:chocolate brand identity [Continue]